8 Horrifying Uses of Branding (Feat. Hello Kitty Pads)
Product licensing is big business. If Disney couldn’t put every single princess they have on paper plates, party hats and topical ointment, how would any little girl have a birthday party ever again and how would Robert Iger afford another layer of solid gold on his lawn? Lord only knows. But sometimes, in the fervor to give the average consumer what they want, you get that one marketing whiz kid who just figures any product can be made fun and two months later you’ve got a whole aisle in Wal-Mart full of Woody Woodpecker herpes medication.
