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4 Ways Farmers’ Markets Are Going Digital


The image of a farmers’ market doesn’t immediately evoke “high-tech.” Over the years, however, farmers’ markets have slowly adopted digital technologies to reach an increasingly connected consumer.

The move toward digital often began with building simple email lists.

“I would use [a list] to do a weekly pre-market pump up, tell them what would be there,” says Stacy Miller, executive director of the Farmers’ Market Coalition, an organization serving farmers, consumers and communities by providing resources and state and federal representation.

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